Effective marketing strategy is essential to attract new patients and grow your health practice. Health practice is a specific business that needs a different approach in order to retain its current “patients” and attract new ones.
The tips below are very effective marketing ideas that will help you increase your patient volume. But you need to take action to apply them. Because knowledge is necessary but not enough for success.
All tips given here are proven ways to help health practitioners grow their practice.
Table of Contents
1. Know Your Potential Patients (Target Audience)
If you want to attract new patients, you need to first understand them. You can do it by understanding your current patients.
Take a look at your office records and observe the average age, gender, behaviors, psychology, profession, and location of your existing patients.
This data will help you find the best marketing strategies to promote your practice and attract new patients.
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2. Make a Positive Impact On Existing Patients
Most of the practices spend about 90 percent of their resources to attract new patients. However, making a positive impact on existing patients is one of the easiest and cost-effective ways to grow your practice.
One of the best ways of getting advertised is by word-of-mouth. It is probably the oldest marketing strategy for advertising. Nurturing relationships with existing patients will increase referrals.
A patient, who is happy with the service and treatment received at your practice, will share their positive experience with family, friends, and colleagues.
3. Stay Active On Social Media
When your current patients “like” or “share” your content on social media, their entire social circle sees it. That can direct user traffic to your page and may help generate leads.
You should share informational content that is relevant to your target users so that more and more people feel motivated to share your content.
4.Get Listed On Local Directories
If you have just started your practice, it is important to let the people know that you are there for them. A few years ago, the Yellow Pages were the ultimate tool to find the contact details of any place or a person you need. Now, the internet allows us more options.
In addition to running a successful marketing campaign and setting your website, it is also a good idea to register your practice on local directories like Justdial.com, Practo.com, Sulekha.com.
Thus, your business details will be visible to people from all over the world. Prospective patients will be able to locate your practice and get the contact details that they need.
The best of all is, that you can use the service provided by the biggest search engines for free.
5. Use Patient Testimonials To Grow Your Practice
You can promote your products and services to your target audience through your website content and marketing literature. However, tooting your own horn is not always enough to seal the deal – your potential patients need to hear it from your existing patients. This is where patient testimonials come in.
Patient testimonials are social proof. They are a way for you to say to potential patients, “Do not take our word for it; look at what our patients are saying about us.”
Patient testimonials are one of the most powerful ways to earn trust and attract new patients to your practice.
Patient testimonials are believed to have the highest effectiveness rating for content marketing. Also, new patients are more likely to consider a practice that has positive testimonials from their existing patients.
If you have a website, you can display your testimonials with the help of slide show plugin.
I am using “Strong Testimonials” plugin on my website.
Click here to see my testimonial slide show on my website home page.
Click here to learn more about this “Strong Testimonials” plugin.
6. Create A MAGNETIC Website
A website is the digital business card of your practice. If you do not have one, it is high time to invest some resources into creating it.
Your website can be a great referral source. You can publish reviews and testimonials from patients on your website.
Studies show that 70 to 80 percent of patients research health practitioners online when deciding whether to buy their treatments or services.
Let’s take an example of a homeopathic doctor.
If potential patients search for “homeopaths near me” and can’t find a website in your profile, it’s almost as if you don’t exist.
If you want to achieve big success, you must have a well-designed business website!
You may think that “I don’t know anything about websites!!”
I understand you may know nothing about building websites, how to write helpful content, or how to get it on Google.
But, if you are able to use the internet and computer, that’s all you need to understand right now.
If you want to learn the easiest way to create your website, click here to join my free training program.
No technical knowledge is required, and you’ll have your website up and running in a matter of minutes [100% free].
You will be surprised what you can do and how much easier than you thought it would be.
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7. Create Contents For SEO
Do you already have a website? Great!
If your website is not attracting a good number of potential patients, you should learn some business-related skills like SEO and keyword technique.
To gain new patients, you need to understand where your patients go when they are looking for solutions and treatment. In today’s world, the place where most people in most markets go is to the internet, specifically a search engine like Google, Yahoo, Bing.
70% Of our patients start their health practitioner selection process with a google search.
So, you must learn Google’s way of determining which health practitioner or website deserves to rank highly for each query entered into its search engine. It is called Search Engine Optimization (SEO).
It is one of the best free methods to increase patient volume.
With modern SEO, it would be easy to attract your potential patients to your website.
Our potential patients trust search engines and achieving a top spot in search engine rankings signals to searchers that your website is a credible source. The higher you rank in results pages, the more visitors your website will get.
I have seen many intelligent health practitioners with great knowledge and experience, but not getting enough customers and revenue.
It is so because they have invested their valuable time and money in disease and treatment-related knowledge.
But remember one thing that your health practice is a business. If you want to achieve big success, you must invest your time and money to learn important business-related skills.
SEO and keywords are the two most important business-related skills. So, you must learn them.
You can learn more about SEO and keyword mastery in my FREE training program.
I hope this article will help grow your practice. If you have any additional questions, feel free to ask me in the comments section below.
If you find this article informative, do like and share it with your friends!
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This group is for Homeopathic doctors who want to increase their customers, revenue, freedom, and happiness.
Sincere members of this group get the opportunity [FREE] to connect with 18,000+ health seekers in my other FB of patients.
If you are interested to join the 18,000+ patients group, message me in the comments section below.
Please share in the comment section below that which tips are the most important for you.