“If your business is not on the internet, then your business will be out of business.”
Have you not build a website for your homeopathic practice?
I understand the reasons why you might resist building one for your practice:
- I’m not tech-savvy,
- It’s too expensive,
- I don’t have the time or
- I have enough business and I don’t need one.
The reality is, you don’t need to be tech-savvy, getting a professional website for your business can be cheap and easy, and to make it even simpler for you – “not having a website is costing you time and money.”
If you want to be a successful practitioner in today’s ever-changing market, you need to learn to be adaptable. If you are not adapting to new business systems and strategies, you will never succeed. Go with what is working now.
The most important system is a business website. The internet gives health practitioners a chance to connect with millions of potential patients.
A well-designed business website is your best chance of making a lasting impression on your potential patients.
Today, the number of patients who use the internet to find health solutions has increased. The thick directories like yellow pages have been replaced with digital directories.
70 to 80 percent of patients research health practitioners online when deciding to start treatment for their health problems. If they search for “homeopaths near me” and can’t find a website in your profile, it’s almost as if you don’t exist.
Still unsure if your business needs a website? Keep reading…
Here are 9 compelling reasons why homeopaths need a well-designed professional website.
Table of Contents
1. A Professional Website Will Attract New Patients
As a homeopathic practitioner, especially one that is just starting out, you’re probably thinking you can’t afford a professional website. But you really can’t afford NOT to.
Once your professional website is up and running, it is worth the initial investment, especially if built using WordPress, which enables you to add and change your own content regularly, saving you money in updates.
Compared with the cost of traditional means of advertising, such as newspaper ads, radio commercials, promotional materials and even networking events that often include the cost of a meal or trade tables, when you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business long term.
The investment is certainly worth the number of potential customers that will find your business online each year.
Increasing patient volume and revenue are definitely great reasons why your business needs a professional website, but there are several more reasons.
Want To Grow
2. Website Adds To Clinic’s Credibility
The 21st-century consumer is skeptical; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business.
First impressions count, and websites allow you to make a very strong impression with a well-designed introduction for your business. A website can help showcase your expertise and better position your business.
A website can be your number one tool for standing out in a crowd.
If you want to show your potential patients that you take your business seriously, then it is time to invest in a professional website.
More and more patients are searching online for health practitioners they want, for solutions to their health problems before they consult them. If you don’t have a website, it will damage your credibility. Your potential patients will go to your competitors who have a professional website.
3. Patients Can Be Kept Informed
In its most basic form, think of a website as being an online brochure or catalog that can be updated at any time. It is much easier and quicker to update information about your services and products on your website than it is in a print brochure or catalog.
A website is an effective way of introducing your patients to new services, letting them know about new products, announcing upcoming events, and special promotions.
You can also build strong relationships with your potential patients by posting tips, resources, and other useful information through a blog on your website.
4. A Website Is Always Accessible
Unlike your clinic, which is only open a few hours a day, a website is open 24 hours a day, 365 days a year. You can provide both regular and potential patients the convenience of reviewing your services and products when your clinic is closed.
Not only that, with so many interactive features and add-ons available, but visitors to your website can also contact you, sign up for your newsletter, programs, schedule appointments, and even purchase books directly through your website even when you’re sleeping.
5. A Website Enables You To Target A Wider Audience
Websites are accessible from anywhere in the world provided there is an internet connection. Since more and more people have access to the internet, even in remote locations, you can target a much wider audience if your business has a website.
Now we have so many affordable ways to provide online treatment. A website makes it so much easier to attract patients from a global market.
6. It Provides A Medium To Showcase Your Work
A website is a great place to showcase your work, qualifications, achievements, and patient testimonials. You can demonstrate what makes you or your treatment unique.
Want To Grow
7. A Website Saves You Time
Saving time is another great reason why you need a professional website.
Time is an important commodity in our ever-increasing fast-paced world. Most homeopathic practitioners don’t have enough time for fun, family, or fitness activities. Having a professionally designed website saves you time both in the short and long term.
By providing information to your existing and potential patients online, you can save a vast amount of valuable time that you would otherwise spend communicating with them.
Talking to customers on the phone, in messenger or emails, face-to-face at meetings, networking events or trade shows, it all takes time. Creating flyers, brochures, and other promotional material takes time – time to plan, research, communicate to your designer, printer, and so on. Not to mention the time needed to distribute your marketing material.
With a website, you can save time by providing information about your products and services in various online formats or as text right on the page—no distribution required. Once your website is up and running, it is available to your patients indefinitely, saving you time having to communicate the same message over and over again to different people.
8. A Website Improves Customer Service
A website is a great way to provide value-added service to your patients and is a great way to keep them coming back to you when they need treatment.
You can share tips with your existing patients on exercises, diet plans, or how to use medicines.
By including a FAQ page or a resources section, you can regularly add articles or upload newsletters to answer all your patients’ questions. With the help of a website, you can keep them better informed and up-to-date.
9. You Own And Control Your Website
Even if you have a big social media presence, another reason, and probably the most important reason why your business needs a professional website, is so that you actually own or at least pay rent for your online space.
There are lots of free or low-cost ways to gain a web presence or claim your online space, but in most cases, you have little to no control over all that’s contained in your online space. With a professional website, you do.
Social media is a great way to bring traffic to your website and it’s a great way to share content from your website. However, relying solely on social media to attract new patients is not advisable. The stuff you’ve uploaded to your favorite social media channel could disappear at any moment without prior warning when they change their policies and you could lose it all forever.
It’s Not As Hard, Or As Expensive, As You Think.
It can be very cost-effective. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority.
Over time the relatively low investment of getting a business website will pay dividends by driving you new patients and building your brand.
You may think that “I don’t know anything about websites!!”
I understand you may know nothing about building websites, how to write helpful content, or how to get it on Google.
You don’t need to be tech-savvy to get a website.
If you are able to use the internet and computer, that’s all you need to understand right now.
Do you want to learn the easiest way to create your website, even for free!
No technical knowledge is required, and you’ll have your website up and running in a matter of minutes [100% free].
You will be surprised what you can do and how much easier than you thought it would be.
How Much Does It Cost To Create A Website?
Why You Should Avoid Free unprofessional domain name and web hosting
There are lots of free unprofessional domain names and web hosting options to gain a web presence or claim your online space.
I am about to give you a little tough advice here.
If you start on the cheap, you can expect to get cheap results.
It will be tempting to start with free domain and hosting, but you’re going to come up short in a lot of areas.
With WordPress, you can start a blog with little money.
The WordPress software is free. You can download it from the WordPress.org page.
Still, there are some other necessary elements that you will have to pay for (such as a domain name and a hosting space). These extra costs will depend on your specific requirements.
Domain Cost: $8 to $15 per year (Rs.600 to Rs.1200 per year)
The first element you need to buy is a domain. Having a domain name is like buying a physical property and giving a name with an address for your new website.
You need to make sure that your domain name is brandable or, at least, keyword-rich.
You should choose a domain with either .com, .org, .in, or .net. If you purchase through Bluehost, you will get a free domain and that is a decent amount of saving.
WordPress Web-Hosting Cost: $4 to $10 per month (Rs.300 to Rs.760 per month)
Blog hosting is going to be your very first investment and one of the most important investments you can make into your blog.
Your hosting provider is the company that basically takes your blog “online” so that it is visible to the rest of the world.
There is a lot of different blog hosting companies out there, but we recommend Bluehost.
It’s less expensive than the other companies and for better service, in my opinion.
You can start for as low as $2.75/month Bluehost. That price is a special deal we got for our subscribers and is only available through our link!
You can sign up for a 12 to 36-month plan. This offer is for a limited time. So, it is better to go for a long-duration plan.
BUT other hosting companies that allow you to pay on a monthly plan generally charge $11.99+/month. That’s 4x the cost and WAY more expensive over time.
If you purchase through Bluehost, you will get a free domain and that is a decent amount of saving.
And remember that this is the first investment you are making into your blog. It represents the commitment you’re making to your new business.
The best part, Bluehost will auto-install WordPress software for you.
I hope this article will help grow your practice. If you have any additional questions, feel free to ask me in the comments section below.
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Please share in the comment section below that which tips are the most important for you.